Avon Products or GE Money America Case Study Term Paper

Avon Products or GE Money America Case Study - Term Paper ExampleThese issues convince the unexclusive and economists that the CEO of Avon Products, Sherilyn McCoy and the rest of the organisation may fail to resuscitate the come withs dwindling fortunes, despite McCoys exemplary leaders record at Johnson & Johnson and other pharmaceuticals (Goldsmith and Carter, 10). At the same time, the companys need for change and restructuring is based on the rattling companys uncertainty. This is because, despite the qualifications and performance track record that McCoy possesses, yet it is true that Sherilyn McCoy lacks experience which is directly related to sales. In the same wavelength, McCoys unfamiliarity with the Avon Products business model means that she will have to face a sternly steep learning curve (Goldsmith and Carter, 16). It is also pointed out that Avon Products lacks adequate and proper resources and manpower to make it in a dynamic market that is graced with seasoned co mpanies such as LOreal, for competitors. 2. Identifying the Model for Change Theory Typified In the Case Study of Choice The model that can best change theory that is likely to friend Avon Products situation is the planned model. Change theory will also readily necessitate the need to concur on the use of close theory. This is because decision theory suggests that people satisfice during decision making, as incorporated participation during decision making amplifies room for change. According to Rossotti, this recommendation above involves making plans for changes that need to be developed in order to define measurable goals outline the strategic factors that atomic number 18 determinants of success point the steps that are to be taken in organisational implementation and outlining the manner in which commitment is to be realised from chief decision makers (Rossotti, 75). In regard to the proposition above, it will be important that Avon Products re thinkes its energies and fo cus on its client base. This proposition is necessitated by the fact that Avon Products is clearly turning away from focusing on market-centred exploits. It is only by following the change theory strategy that Avon Products will be able to in effect use emerging social media and technologies to make operations more customer-centric. This exploit will help the company identify the most valuable strategies such as direct contacts with potential and prospective client. Discussing Factors That Led To the realization of the Model Chosen There are several factors that qualify the need to choose the change/ decision theory. The most fundamental of these reasons is the manner in which market trends are becoming too pervasive to be ignored in market competition. Particularly, the online social media has become an indispensible tool in for sales and marketing. The number of consumers who are buying cosmetics and perfumes online continues to increase by the day, and Avon Products must not ign ore this phenomenon. Avon Products arch rivals such as LOreal, Sephora, Beauty, bloody shame Kay and Drugstore have already gone to online marketing as a way of netting in a bigger clients base. Avon Products successful initiatives of developing e-catalogues and android and iPhone applications are not enough to net clients in social media, and those on tablets and smart phones. This will call for the application of change theory in Avon Products compass and systems policy of communication.