The Pyramid of Corporate Social Responsibility - Toward the Moral Article - 2

The Pyramid of Corporate Social Responsibility - Toward the Moral heed of Organizational Stakeholders - Article ExampleThe article by Archie B. Carroll deals with the imagination of CRS in relation to businesses and organizations, for all of which the main task is to be profitable. Carroll distinguishes three types of business management im good, amoral and moral, each of which entails a different organizations treatment of its stakeholders and the society in general. The author claims that each confederations management should act in a moral way in order to fulfill its corporate social responsibilities. Background teaching Though the article was published in 1991, its ideas are valid today too, since it bids certain definitions of such equipment casualty as corporate social responsibility, stakeholders, immoral management, amoral management and moral management, among others. Such definitions are based on the works of earlier authors. Nevertheless, they can be said to be val id since they determine the general concept related to the CSR theory used by businesses nowadays. Therefore, the article should be judged on the basis of applicability of the concepts and ideas presented in it. Furthermore, it seems necessary to determine how in particular the presented ideas can be applied in an organization if it is attainable at all. Summary One of the major ideas presented by A. Carroll is that businesses and organizations can become more socially amenable if managers of such organizations become more moral instead of being immoral or amoral. Being immoral, in the authors understanding, operator acting in the financial and economic interests of the company and the manager. Similarly, being amoral means managers acting without rateing any moral or ethical principles of the society or even up the company itself the major focus in this case is on the managers interests only. A moral manager, on the contrary, is an individual who acts in the best interests of both the company and the society. Such a person, therefore, is to manage the companys economic, legal, ethical and philanthropic responsibilities of the company in relation to all of the stakeholders owners, customers, employees, community, competitors, suppliers, social activist groups, earthly concern at large, and others. Evaluation The authors goal was to explore the nature of CSR having defined its major components. A. Carroll think to describe the different types of CSR strategies a manager might use in order to make his or her organization more effective and efficient in terms of corporate social responsibility. Finally, the authors desire was to determine what it means to treat the stakeholders, who were to be determined in the article as well, in an ethical and moral manner. All these tasks have been accomplished by the writer. Carroll suggests that a moral manager should consider the interests of such stakeholders as customers, employees, community or social activist g roups in order to run a business in an ethical and moral manner. Still, it might be noted that the author does not provide any practical advice on how such a state of the business can be achieved. art object the theoretical background looks quite sufficient the author bases the argument on earlier works of the scientists.