Plastic Surgery An Invention Of Modern Technology

We live in a society where people worship beauty. As far as recorded history people have gone to extremes to seek beauty. From foot binding in China to wearing strangulating corsets in Victorian era. People from different race and culture have experimented in every way possible way to look beautiful prior to this popular age of plastic surgery. It’s very common to hear people complain about their appearance, whether it’s their crocked nose, thin lips or flat chest. Remarkably, plastic surgery has been the solution for people who complain. Most people tend to think of plastic surgery as only cosmetic surgery and not as reconstructive surgeries. Plastic surgeries seems to be an invention of modern technology; however its roots lie in the ancient history of India. An Indian surgeon contributed towards the establishment of plastic surgery, it was intended to correct physical deformities acquired during birth, accident, disease or war. These surgeries did not gain the popula rity it has today until the First World War. It was during the late 60’s, when doctors started realizing the endless possibilities of plastic surgeries. With the help of this surgery a trained surgeon can replace an amputate body part, remove skin cancer, get rid of unattractive scars and visible birthmarks or rescaling a nose or enhance body parts. Today more and more people from different age groups opt for plastic surgeries to obtain dramatic physical changes. These surgeries were envisioned to restoreShow MoreRelatedThe Pedestrian, Breakfast, And Cinderella Inc.1203 Words   |  5 Pages1. Closely read The Pedestrian, Breakfast, and Cinderella Inc. Identify what main science fiction conventions, if any, are evident in each story. 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The Choices of Nora Helmer - 800 Words

The Choices of Nora Helmer The one thing that every person is granted in life is having the option to choose. Choosing whether to stand or to sit; to go or to stay; to speak up or to stay quiet and fictional characters should be no different. In Henrik Ibsen’s play, A Doll’s House, the protagonist Nora Helmer is always making decisions that she feels are beneficial. Nora is like a typical housewife: devoted to her husband, children, and home. Just in the beginning of the play, she is seen coming back home after a day spent shopping for Christmas presents for her family. The reader grasps that she is a loving individual, but it also seems as if she is naà ¯ve. This all changes as the play continues. Just from how she handles situations and†¦show more content†¦Her decision displays how dedicated she is to her family. She wants what is best for her husband and what was best for him was for he to go to Italy. This choice also shows her strength. She knew that th ere was a huge chance that Helmer would be infuriated with her, for women at that time could not borrow money without their husband consent. Nora was willing to face his rage just to make sure that he received the help he needed. Nora’s unexpected decision to leave Helmer shows the confidence she has within herself and the strong ability that she posses. This result occurs when Helmer finds out that Nora had borrowed money from Krogstad to finance the trip to Italy. The two get into an argument, but it quickly dies down once Helmer receives another letter from Krogstad saying how he will not blackmail Nora anymore. Helmer tries to console her but at this point it was too late. She explains how she feels like his trophy by exclaiming, â€Å"†¦But our home’s been nothing but a playroom. I’ve been your doll-wife, the same way that I was Papa’s doll-child. And the children have been my dolls. I thought it was great fun when you played with me, the way they thought it was when I played with them. That’s what our marriage has been, Torvald† (Ibsen 935). She realizes that she has been nothing but a â€Å"plaything† for Torvald. Torvald liked the idea of having someone to love him and do what he says but notShow MoreRelatedNora Helmer And Nils Pavlov926 Words   |  4 PagesA. Torvald Helmer and Nils Krogstad are both men who use Nora Helmer in hope of advancing or protecting his career; but Nils is the one who releases Nora, while Torvald tries to tighten his control over Nora. B. Identify the complete title and author’s name and give the date of publication of the play. Give a brief summary of the plot. C. Nils Krogstad is a better man than Torvald Helmer because of the hope he has about the future and his change of heart about blackmailing the Helmers. II. Both NilsRead More Henrik Ibsens A Dolls House Essay1050 Words   |  5 Pageslexical choice. 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Dr. Rank appears to play a minor role in the story but his illness is a highly underrated element. Dr. Rank plays an important role in A Doll’s House through his companionship with Nora, his illness and his choices. Ibsen’s elaboration of Doctor Rank’s role is vital as it helps accentuateRead MoreEssay about Henrik Ibsens A Doll House1208 Words   |  5 PagesNora, a woman of mystery, a child if you will, and an ecstatic character is introd uced in the very beginning in A Doll House as a jumpy little â€Å"squirrel, â€Å"full of energy seemingly unaware or the world and turns out as a completely different woman as she becomes wiser, sophisticated, developing a feeling of high independency due to interactions with various characters which restructure her character. 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It s a house in which you are controlled and have no energy to settle on any solid choice; It s a house in which you are a play thing for another person s amusement. This sounds a ton like an awful marriage, s o it s a house in which your husbandRead MoreA Dolls House by Henrik Ibsen1725 Words   |  7 Pages Ibsen’s A Doll’s House begins with the first scene portraying a conversation between husband and wife, Helmer and protagonist, Nora. The conversation is playful and seems to be one that is reoccurring in their relationship. The very first scene is where feministic themes begin to become apparent, specifically misogyny. The role of the man and the women is outlined in this first scene as Nora asks her husband for money, she earns nothing for herself and must depend on her husband for every cent thatRead MoreBreaking the Mold: a Doll House Essay1015 Words   |  5 Pageswoman is hardly descriptive of Nora in Henrik Ibson’s A Doll House. Through careful observation and questioning, Nora recognizes the injustice of the male-dominated society in which she lives. Nora’s discomposure with as her begin treated as her husband Torvald’s subordinate, her rea lization of Torvald’s true character, and her desire to educate herself prompt her to become independent. The most important choice that Nora makes is to leave Torvald Helmer, because this choice is facilitates Nora’s personal

Forensic Investigation Based On An Imaginary Company

Forensic Analysis Name University Course Name and Code Instructor Date of Submission Forensic Analysis Context: This analysis is based on an imaginary company, ABC Corporation that designs and manufactures wireless routers and telecommunication equipment. However, the company lacks procedures, processes and policies for external forensic examination. The following discussion details a policy and process that may structure forensic examination requirements for a crime possibly committed using one of the company’s computers. Discussion: In digital forensic investigations, Standard Operating Procedure (SOP) should be designed within the limits of the tools available at the†¦show more content†¦83). The forensic experts should first build a business case through a detailed risk analysis to demonstrate how the process will free the company from litigation. This would serve as a persuasive justification for supporting the lab in case employees’ rights were infringed during the crime (Nelson et al., 2016 p. 83). Important points to consider during acquisition of evidence should include but not limited to: acceptance criteria, point of contact (Adams, 2012), required documentation and software, vendor’s maintenance record (Nelson et al., 2016 p. 84) and physical evidence submission requirements (Adams, 2012). Fourth, it is imperative to evaluate whether the mission statement of the forensic team integrates its core functions and how these functions align with the wider picture of the crime scene. The functions of this team may range from forensic analysis to evidence collection and high-technology investigations. The mandate of the team will be limited to its core functions, the type of digital crime committed and whether it violates the company’s policies (Craiger, n.d). Fourth, the administrative aspects of the crime scene should be thoroughly evaluated. Before investigating the digital crime, it is imperative to ensure that the software used for forensic analysis (or used to commit the crime) is fully licensed by the agency assigned to the unit or the vendor respectivelyShow MoreRelatedJonathan s Record On Corruption Is A Disgrace Essay1115 Words   |  5 Pagesa bribe totalling $3 million from the subsidy recipients, a bargaining chip for influencing favourable committee recom mendations. He is alleged to have collected $500,000 of the $3 million bribe solicited from an oil tycoon to drop his company from the investigation. Farouk has been charged with the offence but has continually filed frivolous and vexatious challenges and petitions against the court judges in a bid to continue delaying the hearing and determination of his corruption case. MoreoverRead MoreCase Study On Financial Infidelity And Frauds2950 Words   |  12 PagesPHARMACEUTICAL COMPANIES 5 NEED FOR ETHICAL GUIDELINES FOR CLINICAL TRIALS 7 INTERNATIONAL CODES 9 CONCLUSION 12 REFERENCES 13 NSDL Scam Why it happened? After establishment of electronic depository, transfer of shares and process involved in it became simpler. In any IPO, there is a retail portion of IPO in order to encourage small scale investors. Hence there was greed among people to get the maximum of the retail portion in order to earn a higher profit because the big companies’ IPO alwaysRead More The Psychology of Pedophiles Essay4421 Words   |  18 Pagesis a mixture of many different defects, biological, psychological, and social. There is research dating as far back as the early 1940s that pedophiles are created due to some kind of chemical imbalance. More recent studies have centered their investigations around the amount of testosterone that is present in pedophiles verses people who portray no sexual feelings toward children. Studies show that the pedophiles had increased levels of the hormone testosterone in their system. This has been linkedRead MoreMba Solved Assignment Papers52670 Words   |  211 Pagessolut ions to problems.Itis  a  purposiveinvestigation.  It  is  an  organized  inquiry.  It  seeks  tofind  explanations  tounexplained phenomenon to clarify the doubtful facts and to correctthemisconceivedfacts.Research  is  the  organized  and  systematic  inquiry  or  investigation  which  provides  information for solving a problem or finding answers to a complex issue. Research in business: Often,  organization  members  want  to  know  everything  about  their  products,  services, programs, etc. Your research plans depend on what

International Marketing BSA Manufacturing Company Case Study

Question: Describe about the International Marketing for BSA Manufacturing Company Case Study. Answer: Introduction Advanced technology has made it easy for the companies to penetrate the global markets. However, high expenses of entering the foreign markets makes it difficult for the small companies. Similarly, multinational corporations may find themselves unable to make it in the international markets if they do not have the suitable international market strategies(Monica, 2013, p. 65). Therefore, entry of the global markets is not all about how the company is financially endowed but coming with the right market entry strategy. The establishment of the international market entry strategy is not a one-off task but a continuous process depending on the market trends in the target market(Cui, et al., 2011, p. 32). Alternatively, the company needs to study and scan the global market to come up with the most entry strategy that will ensure successful entry in the new market(Dunning, 2009, p. 8). For elaborative and comprehensive analysis of the international marketing, this paper uses the case study of the BSA Manufacturing Sdn Bhd a company based in Malaysia. The paper addresses factors that may encounter the company has it strives to expand its market operations Indonesia. BSA Manufacturing Background BSA Manufacturing was founded in 1995. The company core activities include the manufacturing of the motor vehicles parts and other accessories. First, the company was incorporated as a private company in and later into a public limited company, and it has been listed on the Kuala Lumpur Stock Exchange market since 2002. The company name BSA stands for Bold, Stylish, and Successful Automotive. The name BSA is associated with the company vision whereby the founder advocated for the stylish and successful manufacturer of aluminum alloy motor vehicle spare parts all over the world. The company corporate colors are yellow and green. The yellow color denotes elegance, royal, prestigious, creative and exotic whereas the green color represents the environmental friendliness. Difficulties and Complexities Factors in Entering the Indonesia Market Despite the nature or type of the product or service being marketing internationally there are possibilities of the marketer to come across various challenges and obstacles(Baks Bolstad, 2010, p. 21). For example, there is an aspect of cultural diversity, legal structure, and economic factors among many other factors that the international marketer must put into consideration(Freeman, et al., 2006, p. 38). International marketing requires the marketer to get rid of these factors which may have maintained the company in the comfort zone while in the home country(Khan, 2015, p. 8). Even though the robust and extensive technology has turned the world into the global village, there still exist a difference between countries, human behaviors, economies, and markets. International marketing introduces to the marketer new and unique challenges and therefore the company should be the prepared face to handle the same(Dunning, 2009, p. 11). Similarly, the entry of the BSA Manufacturing Compan y in the Indonesian market it is likely to meet various challenges. This report discusses some of the drawbacks that the BSA Company may encounter in its new international market plan. Tariff Barriers Tariff barriers involve duties and other taxes imposed on imports. Many countries impose high tariffs rates to discourage importation and encourage the consumption of the locally produced goods. This makes it difficult for the international marketers to enter the host country market. This is because the products and services become expensive compared to other substitutes which are domestically manufactured. Eventually, the international company profit margin ends up reducing. The tariffs on imports in Indonesia range between 0% and 40%(Global Business Guide Indonesia, 2015). The calculation of the amount payable on imports is arrived at by summing the cost of the imports, freight and insurance charges. However, there are goods which are imported for free. The average tariff rate on imports ranges between 10% and 12%(Global Trade Solutions, 2015). This will increase the price of the BSA Manufacturing Company products. However, the company can still make it in the Indonesian market by opening a new plant in the country. This will classify BSA Company products as the local products and thus the company will be able to enjoy higher profit margins. Administrative Polices International marketers it is sometimes very difficult to overcome administrative policies of some countries unless a bribe is offered. Freeman, et al. (2006, p. 35) argued that bureaucracy in administrative procedures in the target market country makes it harder for the international marketers. This is because some countries have more complicated administrative formalities that the importer or the exporter has to clear. Even though it is unethical, sometimes this obstacle forces the marketers to engage in unjust dealings to have their entry permitted(Johanson Vahlne, 2009, p. 1412). For the BSA Manufacturing entry in Indonesia, it may be easy as the administrative procedures for entry into the Indonesian market are not such complicated. In case the company experiences administrative policies difficulties it can look for partners who will be selling the company products in the Indonesian market on behalf of BSA Manufacturing. Political Environment International managers should be ready to face totally different political system from one of the home countries. The studies indicate that political structures in several countries may pose challenges or offer opportunities for the marketers (Cui, et al., 2011, p. 60). Additionally, it is crucial to note that different nations have their approaches, philosophies, and priorities on international trades. These factors change with different government regimes. For example, the election Donald Trump as the new president of the America is likely to change trade policies provided his views on the US trading partners. The BSA Manufacturing entry in the Indonesian market will be easy. The country political situation is favorable despite the continuous political noise for the government to adopt protectionism policy(Katz, 2015). Alternatively, the corruption is quite evident in Indonesia which may affect how the company will market its products. The political menace can be overcome by adheri ng to the country's international trade policies. Ethics and Norms Challenges Ethical standards that govern how business undertake their activities and operations vary from one country to another(Nakata Huang, 2005, p. 612). These norms and ethics are deeply rooted in the countrys formal regulations and formal laws. Additionally, there are international business codes of ethics that the international marketer has to adhere to. Ethics in Indonesia are a bit challenging for the international marketers. The vice of corruption within the country may affect how BSA Manufacturing Company will market its products. However, BSA can bypass this challenge strictly to the home country ethical standards. Cultural Diversity Different nations have diverse cultures of doing business. For the international marketer to be successful needs to understand the host country culture and be able to accommodate the same in the company marketing activities. According to Murphy, et al. (2005, p. 12) mostly consumers are influenced to switch to a particular product as per the message they obtained via media and other product promotional tools. A sense of humor is usually used by marketers to capture the customer attention. However. What is perceived to be humor in the marketers country may be the insulting in the host country. This calls for deep scrutiny of the foreign culture before the commencement of the marketing activities. For BSA Company, it can overcome this problem by understanding the religious views, moral, customs and culture that is dominant in Indonesia. Importance and Expense of Multinational Marketing Information System (MMIS) From the perspective of the multinational companies, Marketing Information System has been an area of challenges for a significant number of years(Hosami, et al., 2013, p. 725). Its importance and expense in the international marketing management it is still a problem to many. Marketing information system is a computerized program that helps the multinational companies in solving the problems related to international marketing(Gilani, 2010, p. 210). Apart from international marketing Information System can be used in internal marketing, benchmarking and customer evaluation, sales management and in inbound and outbound logistics of supply chain management. This system has proved to be effective in creating new ideas as well solving demand items(Jamshidian Josie, 2007, p. 13). BSA can use this tool to determine the problems that might hamper the marketing process of the company. Additionally, it helps the company in coming up with the new ideas on how the can enter and penetrate the I ndonesian marketing smoothly. Marketing Information System Basic Components Marketing Intelligence System: The term marketing intelligent system refers to some the ethical activities that are utilized to obtain the necessary information about the competitors(Gilani, 2011, p. 56). BSA Company will use this system to obtain information about competitors such as Indomobil Bhupala and Road Racing Parts Company. Formal Marketing Research System: It used to gather about prospects and the customers of the multinational company. It aims at obtaining both primary and secondary data. Management Science System: This component provides information about the pricing subsystems, place and the company products(Mohammadsaid' Freihat , 2012, p. 328). BSA can use this component to define the company products to be sold in Indonesia and the price at which they will be sold at. Integrated-Mix Subsystems: The components put into consideration various aspects of the international marketing. It integrates the variables of formal marketing research, intelligent marketing system and management science system. Use of Multinational Marketing Information System The core objective of any marketing is to identify customers for the companys products and services(Sunday Felix, 2013, p. 155). The process of identification entails ascertaining what the customers needs. This is followed by production of products services that will address their needs satisfactory. The next stage ensures the customers have information about the company products. This task is accomplished through promotion and advertising of the firm products. Marketing information system addresses all the above issues. Considering that BSA Manufacturing Company has already developed its products and are already in the market, the most importance part of the Multinational Marketing information system will be at promotion and advertising activities. This report outlines the specific areas that MMIS should be used to address. Market Analysis: BSA Manufacturing Company should obtain data about Indonesian market trends, consumer behavior and demographic through the usage of the MMIS. Pricing Analysis: At the User Management Level of the system the company will determine the prices of the products to be sold in the Indonesian market. Sales and Forecasting System: Help in the creation of the sales forecast for five years. Through the usage of the User Strategic Management Level BSA Manufacturing will prepare a sales forecast for five years to determine whether it will be viable entering the Indonesian market. From the information provided above it evidently, comes out that MMIS is very useful in sales and marketing. Therefore, BSA manufacturing sales and marketing department can use it some ways: Strategic Level: To monitor changes that might affect sales opportunities, products, planning of the new products as well as monitoring the performance of the business rival companies. Management Level: It is used to support market research, pricing decisions, promotional campaigns and advertising. Additionally, the carry out the both sales and salesperson performance analysis. Knowledge Level: This component supports marketing analysis at the target market. The tracing and contracting of the prospective consumers are achieved at the operational level of the system. Besides, it assists in offering customer service support, processing orders as well as tracking sales. International Marketing Main Pricing Determination Factors Cost: If the company aims to recover all the costs it has incurred to bring the products into the saleable condition and include a profit margin above the cost, then it can adopt the cost based pricing. Given that BSA Manufacturing Company is a new player in the Indonesian Market it can apply this strategy before it has fully positioned itself in the market. Currency Exchange Rates: The fluctuating of the currency exchange rates or the comparison of the host country currency with that of the home may favor or disfavor and international marketer. According to McDonald, et al. (2010, p. 24) fluctuation of the currency hampers the company from making long-term decisions. Therefore, as BSA Company enters the Indonesian market, this is one core factor that it should put into consideration. The corporate goals and objectives: Some multinational companies such Starbucks may operate at a loss in some regions to counter influence their competitors' activities or maintain the reputation of being a global company. BSA Company objective is to increase its sales as well as profit. Therefore, the international marketer clearly understands what have anticipated goals for the company for entering a new market. Business Environment: This entails taxation and other government regulations. If the taxation on the taxable income is high, then the company should consider charging a higher price to realize fair net income. Competitor Prices: The competition in the business can be founded at the various basis. One of the most common known competition is a pricing strategy. Given that BSA is a new market participant in Indonesia it should raise its prices relatively lower than those of the customers before its market share grows. Regulations: In some countries, there are regulations the sets up both the maximum and the minimum price that can be charged for a given product. Again, other countries that in the computation of the product price Valued Added Tax Must be added. Note that the Value Added Tax is borne by the consumer and not seller hence making the product expensive. If the VAT being charged to the customers is too high, then the company can lower the price charged to make the product affordable for the consumers. National Market Size: Most of the times, companies' uses the volume of the sales to come into conclusion the price at the product will break even. For countries with more sales, the price will be lower than the country where the company will make a few sales. Differences and Complexities in Integrated Marketing Communications in Indonesian Market Integrated marketing helps in bringing together various components of marketing such promotion through the suitable media, public relation, and advertisement to help the capture of the end consumers of the company products and services(Naeem, et al., 2013, p. 126). The helps in improving the visibility of the product among the target market and also make sure the potential consumer are appealed to purchase company products. When international companies are entering the new markets, they find some differences and complexities in the integrated marketing communication. Chang Thorson (2004, p. 78), argued that provided that foreign markets are totally different from that of the home country, international marketers are likely to overcome difficulties in promoting their new products if the marketing is not well planned. Therefore, for the new players to make it in the foreign market have to a well-laid plan on how to overcome challenges which may across. Similarly, BSA Manufacturing Com pany is likely to face various complexities in its marketing activities in the new market of Indonesia. Kitchen Schultz (2000, p. 12) noted that international marketing is very crucial and the marketers should be aware that they are entering a new country with totally different culture from the home country. In support Jones (2008, p. 19) advocated that also new markets should be done with a lot of care to avoid offending the target market. Therefore, this calls the international market to understand both the internal and external environment of the new market to address the issues which might derail their marketing activities. The report discusses the differences and the complexities in the integrated marketing communication strategy below. Limited information on How the Market Operates: One of the greatest challenges of the BSA Manufacturing might be understanding how the Indonesian motor vehicle markets work. For example, the e-commerce business in Indonesia is not well embraced. If the BSA is not aware of this aspect, it might find itself using internet marketing strategy and hence fails to reach the target audience. Therefore, BSA Manufacturing Company should carry out extensive research to have a broad understanding of all the essential components of the integrated marketing communication in Indonesia. Price War: According to (Herlambang, 2016) majority of the e-commerce businesses in Indonesia spend a lot of money in educating the target market to gain a market share. This can make it difficult for the BSA as it may spend a lot of money doing promotional campaigns and fail to achieve its objectives of acquiring a relatively good percentage of the market share. Coming up with the Right Brand Name: The majority of the multinational companies such as Coca-Cola have found it difficult to sell their brand in the new markets. For example, the promotion of Coca-Cola products in China faced obstacles whereby the interpretation of the brand name into Chinese language sound a bit of insulting(Almarzouki, 2014). This is the factor that the BSA Company should be aware and create a brand name that will not appeal in their production activities but it will also lure the customers to purchase the company products. Defining the Consumer Behavior: Different consumers portray different behavior in different buying contexts (Chang Thorson, 2004, p. 13). It is the task of the marketer to understand the behavior expressed by the consumers based on gender, geographical region or age. Failure to do it will become difficult for the marketer to understand the true nature of the target market. Similarly, BSA Company should carry out research to determine the behavior exhibited by the target market. However, this may be difficult for BSA due to the expenses and time undertake while carrying out the research. The company can overcome this challenge by studying from the other companies selling the similar products. Minimizing Cost: The main objective of every business entity is to operate the lowest cost possible. This is the fact that business entities exist to make profits but not incur losses. Putting into consideration that BSA Manufacturing Company has to carry out the promotional activities and the same time has considered the aspect of cost is a challenging situation. This is because may incur a lot of cost advertising but the results of market fail to match the cost incurred. This has been a serious challenge for the international marketers. Challenges in the Branding Process The globalization of the markets has availed new branding challenges for the international marketers(Saxena, 2012, p. 38). For example, markets for the similar products have emerged and thus the marketers has to make company product look unique and different from the other marketers. This will only be achieved appropriately if the company branding process is outstanding. For BSA Manufacturing Company entry in the Indonesia it will not be an easy task, and hence it should be prepared to overcome the following branding challenges. Right Brand Vision: According to (Kyung, et al., 2008, p. 78), the company's brand vision needs to inspire the employees, be associated with the customers and different from other similar products in the market. Alternatively, the brand product should be applicable in different market contexts of Indonesia. For BSA Company overcome this challenge it has to ensure that the product brand is beyond the function benefits, it is for the higher purpose, puts into consideration the organizational values as well as brand personality. Brand Subcategories: This is most difficult and the same time the most difficult part for the international marketers(Manoj Raju, 2009, p. 22). The purpose of the marketer is to ensure the products sells in the new market and at the same gain competitive advantage through increased market share. Therefore, the international marketer has to develop the brand in categories. This help in denying the competitors information on how the new brand has been developed. To achieve BSA Company will need transformational innovation to develop the brand from one category to another. Brand Conformance to Integrated Marketing Communication: The communication of the company products entails many methods ranging from social media, digital mobile, sponsorships and advertising. This is mostly common used methods by almost every company. Therefore, BSA Company product should be designed in a manner that it different as well competitive when compared to the rival companies brands. Maintenance of the Brand Relevance: As it is expensive to acquire a new customer than to retain the existing ones likewise, it is costly to come up with the new brand than to maintain the relevance of the existing one. According to (Saxena, 2012, p. 40) brands relevance maintenance face the three major challenges, loss of energy; customers coming with the reasons not to purchase and customers purchasing what the brand is providing. Therefore, as much as BSA Company strives to maintain the company brand relevance it should also consider developing the same to keep it in line with the changes in the business environment. Conclusion Throughout the report, it has been portrayed clear that entering of the international market is a cumbersome process. The company anticipating to enter the international market should be endowed with the essential resources such as enough funds and qualified personnel. However, findings indicate that international marketing it is not all about a company is resourceful but being able to address the gap in the market. Upon analyzing the Indonesian Market there may not exist a gap, but BSA can enter the market and claim a good market share by offering the quality products. By consideration, all that has been covered in this report BSA Manufacturing Company will be able to enter the Indonesian market with ease and market its products successfully. References Almarzouki, A., 2014. International Marketing Communications. [Online] Available at: https://internationalmarketingcommunications.com/ [Accessed 6 December 2016]. Baks, O. Bolstad, A., 2010. International Market Expansion Strategies for High-Tech Firms: Partnership Selection Criteria for Forming Strategic Alliances. 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